Glasgow City Council has launched The Style Mile, a two year plan to expand and strengthen the role of Glasgow city centre as the UK's premier shopping destination outside the West End of London.

As part of a collaborative approach, key retailers and shopping centre owners are working with the Council, Glasgow Chamber of Commerce and Glasgow City Marketing Bureau to strengthen and develop the city centre's position with an action plan to attract more shoppers into the centre and enhance their shopping experience while here.

The launch comes at a time when both businesses and shoppers are feeling the effects of the economic downturn, and The Style Mile partners know that they must take a proactive stance and work together to draw people and new retailers into the city centre.

The project features a steering group with representation from top level management at: John Lewis; Marks and Spencer; Frasers of Glasgow; St Enoch Centre and Buchanan Galleries. As the project develops the steering group membership will increase to include additional retail and leisure businesses and other agencies that can offer expertise and have a role in promoting Glasgow.

For more information on The Style Mile visit www.glasgowstylemile.com or contact a member of the team on 0141 204 2121 or email enquiries@glasgowstylemile.com